Comments on: Changing Industries: Advertising and PR

By: Seven Twitter Guidelines for Businesses. | Tips for Student Designers and the Small Businesses Who Love Them: OrangeSlyce Life

Thu, 19 Aug 2010 01:12:07 +0000

[...] few weeks ago, we wrote a little bit about how Twitter is changing advertising. We suggested that businesses get a Twitter page, but we left you all hanging–we [...]

By: Elizabeth

Elizabeth — Tue, 27 Jul 2010 05:05:12 +0000

Thanks for the feedback ladies! I appreciate your thoughts

By: Lucy S.

Lucy S. — Tue, 27 Jul 2010 05:03:16 +0000

I’m on the fence about this one…

On the one hand, the average person just lacks the writing skills compared to a professional and also, between running their business just doesn’t have time to make the necessary updates.

However, what was originally cool about social media was its ability to connect business to customer without the “noise” that modern advertising is today. I think company’s such as Coca Cola are moving in a better direction by allowing Facebook fans to maintain their site rather than passing it off to an unmotivated intern.

But anyway, great topic!

By: Amy Linert

Amy Linert — Mon, 26 Jul 2010 23:05:55 +0000

A great post, and the topic is something I’ve been toying with in my own head lately. PR isn’t dead, and social media won’t kill it, just re-shape it with new tools.

You are so right that everyone has a Twitter, Facebook and so on, and can manage them. But how effectively can they manage it? Are they using Social Media as a piece-meal tool, or employing the tool as one piece of the larger communications strategy? That’s the difference between doing-it-yourself, and partnering with experts. It’s no longer about getting front page press or evening news, it’s about establishing, fostering and deepening relationships.

My two cents.

Amy

By: Ashley Lange

Ashley Lange — Mon, 26 Jul 2010 21:47:04 +0000

While it’s true that a business owner or client could just run their own social media campaign, would they really get the same success from it that they would if they hired a seasoned professional? Similarly, a business owner could print off a bunch of fliers and post them everywhere, and call all the journalists in town to try and “get ink” but that’s incredibly time consuming and requires knowledge to actually be effective. Whether it’s social media, or traditional media, it’s not something that can be done effectively without investing a good amount of time and effort into it.

Traditional media might be changing, and it might be shrinking, but it’s not dead. PR, in other words the managing of the channels of communication for an organization, will still be incredibly important in this age of instant communication. Likewise, advertising will simply adapt to this age of the Internet (hello, Old Spice Man!)

At the end of the day, I think that PR and advertising will change the tools and mediums they use, but not the central tenants of strong writing, clear communication and creativity.