Author Archive

Are we appy with our apps?

Posted on August 17th, 2011 in Small Business | 2 Comments »

Are we appy with our apps? Since the development of the iphone and the Android, apps are becoming increasingly popular. But what is it we love about these devices?

Applications, more commonly known as apps – are downloadable pieces of software, which are designed to be easier to use and more user friendly. They vary from social networking to being able to check your online shopping or phone balance. Apps are constantly being released everyday with every random idea you can imagine. There is an app for everything, even a pint of beer which disappears as you pretend to drink it.

Some networks such as www.o2.co.uk provide their own app allowing you to check their website or browse your account. Providers occasionally offer free downloads, such as music tracks, or games to your phone, depending on your contract and network.

The most popular applications at the moment seem to be Facebook, national news bulletins and the very popular game Angry Birds. With an application such as BBC news, everything is designed for easy reading and searching. Similarly, the Facebook mobile app is much more accessible compared to browsing on the official website. Your notifications appear directly at the top, followed by birthdays and under that, your most current news feed. Angry birds on the other hand is simply a fun and interactive game.

Once you have downloaded an app, it appears like an icon on your home screen. It is normally a large and colourful symbol which represents the function of the application. Facebook for example is a blue square with a large white F. This has now become universally recognised as the Facebook sign. We often see it appear on various websites, where you can link your account to what you are browsing. The social network Twitter, has tried to market their symbol in a similar way by using a dark blue square with a white bird. Twitter allows you to ‘tweet’ a status, which explains the bird. However, it has not been anywhere near as popular as Facebook.

Some apps are free to download, such as basic games or social networks. The average cost of an advanced app starts from sixty pence, up to around £50. The expensive downloads are usually things like a GPS or a full console version of a game. Some applications allow you to share with other users; the iphone for example allows you to battle against your friends in a game of Rock Band or table football. You simply connect the phones and you’re ready to play.

New apps are released everyday, so whenever you are bored, there certainly won’t be a shortage of new things to download.

 

Startup lessons learned: Stalk your customers and others…

Posted on November 9th, 2010 in Small Business, Startup Tips | 8 Comments »

Being founder of the consumer internet startup OrangeSlyce.com for the past 2 years, I’ve learned many lessons that I feel fortunate to be able to share with other entrepreneurs. Some have been lessons reinforced by successes, others have been learned from failures. Entrepreneurship is an area that is filled with so much noise that its difficult to distinguish the good advice from the bad. Not all advice is created equal, and we have certainly followed the wrong trail many times because of bad advice. In fact, I want to first offer a piece of advice on advice: trust your instincts. If the advice doesn’t sit well with you, don’t blindly follow it because Mr. Gray Hair with 40 years of experience says so. Chances are, his advice is for a tie period that is long gone and won’t work in today’s environment. Make sure the advice you follow is relevant and from people who are doing stuff now. Taking advice form someone with 10 years of enterprise software sales in the 90s is probably not the path you should follow as a consumer web startup in 2010.

Your first design will be ugly

All too often I find internet startups delay launching their site to “tweak the design” and improve the aesthetics. Your first design will be ugly. Several months down the road, you will be embarrassed that you even considered launching with the horrendous UI and color scheme. However, your first design shouldn’t matter. You should be solving such a huge need that users and customers will do anything to use your product to solve their needs. When your hair is on fire, the look of the firehouse doesn’t really matter. If poor usability or bland visual effects push away early adopters, then you haven’t actually solved an important problem (at which time you pivot). Early adopters will figure out your application. They will hack their way to using your service if need be. This isn’t to say to create unnecessary obstacles in your service, but delaying launching for design is never worth it.

Eat, sleep and breath your product launch

I find that most startup advice generally targets companies that have already launched but doesn’t really address entrepreneurs just trying to get an idea into fruition. If you are still at the idea-stage, everything you do should be focused around launching. I don’t have concrete data, but in my experience I see that most startups fail before they even start. Non-technical founders never find developers to build their product, and technical founders get caught up in features and miss the market opportunity after several years of development. As a pre-launch startup, you should eat, sleep and breath getting your product out. At this stage, there is no room in the company for anyone who doesn’t contribute to launching the product. Your business development person better close Excel and start testing, sketching mockups, and writing web copy. Simply launching a web product is a very difficult feat, and the whole team needs to be aligned to this single goal.

Stalk Your Customers

Rule #1 of any startup is to build a product that solves your own needs. The most successful consumer web startups are founded by people who personally experienced the problems they are trying to solve. 37Signals, Twitter, and even Facebook are a few examples of companies that developed a product that solved their own problems. Basecamp and Twitter actually started as internal company applications to solve contextual challenges. The 2 startups eventually realized that they could offer their solutions to the world. However, startups need to take this a step further because eventually you will probably evolve from being your own target customer. As a startup, you need to stalk your customers. You need to know what their passions are, what they do for fun, typical hangout places, their sleep schedules… You need to know your customers better than you know yourselves so you can always answer the question: What Would Customer Do?

Single Item Products & One-Time Payments in Chargify

Posted on August 25th, 2010 in Small Business, Startup Tips | 15 Comments »

Chargify LogoI usually don’t jump on and write blog entries (I leave that to better writers in the company). However, as the CEO and engineer behind OrangeSlyce, I know that this will help some startups looking to simplify billing with Chargify. For those of you who don’t know, Chargify is an easy-to-use service to manage recurring billing, with features such as hosted payment pages, subscription management and simplified payment gateway setup. What initially attracted OrangeSlyce to Chargify was the customizability of the hosted payment page. There are plenty of services that offer hosted payment pages, including PayPal, but none offer much in the way of style customization. Chargify gives you the ability to add custom CSS and even Javascript to your payment page, finally making it possible to match your entire brand. PayPal seems to think slapping a logo on the page is “brand matching” – we obviously disagree.

Chargify specifically targets web-based services and SaaS companies with a recurring billing revenue model, e.g. $30/month (possibly with multiple tiers). This works great for most startups, but what if you sell one-time services? At OrangeSlyce, we sell freelance job postings for a one-time fee. This model is obviously applicable to all job boards who only charge per post. We were interested in using Chargify, but it took us a while to hack together a way for single item payments. Chargify outlines this solution for one-time purchases, but unfortunately coupon codes simply don’t work with it.

We finally came up with the exact setup to create single item products for one-time payments, with working coupon codes:

  1. Setup a new product family like you would for a recurring item. Note: Chargify used to have a drop-down for “product type” with only one option of “recurring.” It seems they got rid of this.
  2. Create a new product within the family using the following setup (Important! This is the only configuration that will work with coupon codes).
  3. Set the “one-time, up-front charge” to $0. (I know, you’d think this is where you’d put the one-time fee, it got us too).
  4. Set a trial period of 1 month that costs whatever one-time fee you want to charge.
  5. Set the “after the trial, a recurring price of” to $0 and to reoccur every month.
  6. Set the “recurring charge will expire” to 1 day.

Here is screenshot of what your Billing Structure should look like:

Chargify single item one-time payment configuration

This is the only configuration (trust me, we tried them ALL) that will simulate one-time, single-item charges AND allow coupon codes to work. Other configurations will charge correctly, but the coupon codes won’t have any effect.

Sounds great, doesn’t it? Well there’s one slight problem that we still need to fix. On the hosted payment page, your “purchase summary” will display your hackerish options:

  • 1 month trial at $49.99 (or whatever you set as your fee).
  • $0.00 recurring every 1 month thereafter.

I know if I saw this confusing purchase summary, it would make me second guess the company and probably close out the window. Thankfully, Chargify’s custom CSS options gives us control. Simply add these 2 lines of CSS code to the custom CSS box and it will hide the confusing, unnecessary purchase summary text:

.section_one { display: none; }

.tint { display: none; }

This will hide all references to monthly billing or recurring payment. Personally, I think Chargify is an excellent, much needed service so I’m hoping they release official one-time payment product types soon.

A Lesson in Customer Service OR The Importance of Being Earnest

Posted on July 2nd, 2010 in Small Business | No Comments »

We just had an experience that illustrates just how important good customer service was.  Here's the short version: We (that's the editorial "we" there, not the whole OS team) are on our way to Columbus today to visit our grandmother on her 80th birthday.  Due to some unforeseen circumstance, our airline had to use a different (smaller) plane and, in the process, cut 30 people off the flight–and bump them to a flight that wasn't leaving for another 28 hours.

This, as you might imagine, was unacceptable for a lot of people.  Your typical angry mob descended on the gate agents, and what happened next is where our lesson lies.  One agent (whose name we don't know) dealt with one customer at a time, did what he could (which usually wasn't much) and called for the next person.  He wasn't lazy, he wasn't rude, but that didn't matter: the customers felt screwed, and we're certain that more than a few of them will write nasty letters, blog about their experiences, boycott the airline, etc.  The airline will lose customers and suffer (at least) a minor hit to their reputation.

The other agent didn't accomplish that much that the first agent didn't (although she did seem to solve a few more problems) but the feeling on her line was overwhelmingly positive.  Why?  Because she cared.  When you have a throng of furious people who are blaming your reps for something that's not their fault,  there's no faking empathy.  Trained lines ("maam, I understand your upset and I'll do everything I can to take care of this") are worthless if the person delivering them is clearly just restraining himself from saying "so calm the hell down because you're seriously being irrational."  The first guy was being "polite" because it was professional and because he was being paid to be polite.  This agent was being caring because she obviously cared that people were being inconvenienced.  Some of the things she did you could train–like noting the personal problems people had ("I'm missing a family reunion") and trying to tailor solutions around those problems–but most of them you couldn't.  You can't "train" a tone of voice or a facial expression or body language (at least not efficiently).

What's the lesson?  Well, first of all, there's no substitute for a customer service rep who actually cares about people.  Empathy is a heck of a motivator when you're trying to solve other people's problems, and it makes people a lot more grateful when you solve their problems (and a lot more understanding when you can't) if they feel like you tried to help them because you cared and not because you had to.  If you're hiring a customer service rep, try to find people who have a demonstrated sense of empathy–for example, try to find people who do volunteer work extensively. Ask questions that will give you a sense of how the person reacts to other people's hardship (eg "Talk about a time something bad happened to someone you know, how did you help?"  And don't listen to what they say, watch how they say it.

Oh, and if you're just looking for one really awesome rep, maybe try to steal away Jenn H. from Gate A29 at Sky Harbor.

Things You Should Know and Possibly Don’t: Polishing Your Shoes

Posted on July 1st, 2010 in Small Business | No Comments »

Few things can kill your prospects in an interview like showing up looking like a slob.  That's why (hopefully) you're combing your hair carefully, wearing nice (clean, ironed) clothes, shaving.  It's also why, on the way to your interview, you'll find yourself constantly checking your reflection like you belong on the cast of Jersey Shore (no link for Jersey Shore, we refuse).  It's funny then that for all that preparation, job candidates sometimes miss one glaring problem in their appearance: their shoes (and we apologize to all of the ladies reading, because this is a much less useful post for you).  Let's put this in no uncertain terms you need to shine your shoes before you go to a job interview.  Unless the interviewer is just dead-set against formality and flat-out tells you not to wear dress shoes (and even then, part of us would be thinking "It's a trap") your shoes need to look nice, and that means that you need to polish them up.

So, how do you do it?  It's pretty easy.  You'll need:

3 (three) soft cloths. At least one should be cotton
1 (one) thing of shoe polish
2 (two) shoes in need of a-polishin'
1 (one) spray bottle of water
1 (one) sufficient amount of time before your interview (you should be doing this the night before)


Okay, so first: take one cloth, dampen it (it shouldn't be dripping wet) and lightly dust off the shoes.
Next, use the other cloth to polish the shoe.  As an important note, you need to keep the polish damp as you apply it.  You should be moving in circles a-la Daniel-San in Karate kid (wax-on, wax-off).
Leave the shoe sitting for a few minutes, then use the spray bottle to lightly mist the shoe.
Repeat all of this (except the dusting step) until your shoes have reached a suitable level of shine.  After that, buff with another cloth (or use a damp cottonball if you must).
After that, put your shoes in their box and leave them someplace cool and safe

Freelance Work In Phoenix: Why We Love It

Posted on June 29th, 2010 in Small Business | No Comments »

We spend a lot of time telling you how to find freelance jobs on this blog (and we don't even shamelessly plug our job site…err, well other than that) but there's one question we haven't really addressed here: why you should want to find freelance work to begin with.  On some level, we've taken it sort of for granted that if you're reading our blog it's because you're interested in finding freelance work–or finding freelance workers–but we really shouldn't. Like that guy in the old Hair Club for Men commercials, we're not just advocates of the Freelance Community in Arizona, we're also members.  We owe a lot of who we are–and hopefully that's a good thing–to the freelance work we did as students, and we really should be more explicit about that.  So, we'd like to take a minute–just sit right there–and we'll tell you why you should want freelance work in the first place.  We loved being a student freelancer because…

…it gave us a job that we could fit around our schedule.  Some weeks we had way too much class work to comfortably fit in work; being a freelancer meant that wasn't a problem.

…it taught us to be self-driven.  Very few small businesses (or businesses in general) hire a freelancer if they want to micromanage someone.  Being a freelancer (whether you're a freelance writer or a freelance designer or a freelance coder) forces you to learn to take charge, solve problems yourself, get work done on your own.  This something you want to be able to tell businesses when you graduate and start looking for a career.

…it was fun.  No, really, it was.  Being a freelancer let's you seek out the projects that you find interesting and avoid the ones that you don't.  Honestly, it's the most fun we've had with any job other than our current one (and why we love being an entrepreneur is really another story for another day) and we couldn't recommend it enough.

…it let us get work done from home.  We actually don't mind coming into an office–especially now because it's really fun working with the other OrangeSlyce people–but there's something really nice about being able to start working without having to spend 20 minutes driving somewhere first.  There's also something really nice about being able to work whenever you feel like being productive instead of having to shoehorn your productivity into your scheduled hours.

…it gave us relevant work experience.  Let's be clear here: we're not knocking traditional student jobs.  Your standard job as a stock worker or telemarketer or sandwich artist or whatever has a purpose insofar as it demonstrates a good work ethic, a willingness to follow orders, and a general sense of humility (let's be honest: it's no fun to work with someone who thinks that certain work is "below" them). Having said that, our freelance work did a heck of a lot more to prepare us for what we do now than the summers we spent working in a stock room.  Freelance work gives you a good idea of what your future will be like if you pursue a certain field, too.  So, even if you end up hating it, you benefit from learning that while it's still easy to change course.

Three Quick Diversions: A Nice Way to Kill Five Minutes

Posted on June 29th, 2010 in Small Business | No Comments »

We like to help you stay productive here, but sometimes you just need to kill some time.  With that in mind, here are some things to do:

(1) Read this excellent article on confirmation bias by the folks over at You're Not That Smart.

(2) Watch this baby do the samba.  At press time, it was the most popular video under the category of…News and Politics.  Move over oil spill!

(3) Play around with this awesome toy that a Swiss radio company put together.  You type in phrases, and it "sings" them using clips from popular songs.  Don't do this one if you're at work; you'll annoy your coworkers and get yourself fired.

Finding a Hook: How to Make Your Resume Stand Out

Posted on June 29th, 2010 in Small Business | No Comments »

Writing a resume, in some ways, is easier now than it's ever been.  Just Google "resume tips" and you'll find a wealth of information on how to write a "proper" resume.  There's one problem with this, though: everyone else has access to those exact same resources.  When you're applying for a job, you don't want to turn in a resume that's "just like" the other ninety-nine resumes that the hiring manager has to sift through.  You want one that stands out (in a good way) so that people can remember who you are.  One big way to do that is to write a solid cover letter (and that's a lesson we plan to cover later) but today we're focusing on a much smaller step that is too often overlooked: interests.

Yes, believe it or not (and let's put this in bold for the people who only skim these posts) your resume should have a line (or two) talking about your personal interests.  Now, it's important not to overshare here (your employer really doesn't need to know that you were the 2009 Manzi Beer Pong Champion) but it's equally important that your resume tells the person reading it a little bit about who you are as a person (rather than just what you've done as a student/professional).  Tell your employer what you like to do in your free-time–but put an emphasis on the more "active" hobbies.  Are you interested in cooking?  Are you an avid softball player?  Do you have an interest in foreign literature?  Do you rock-climb in your free-time?  These are all things that help a prospective employer remember you ("let's bring in the girl who climbs rocks" is a lot more specific than "let's bring in one of the girls who is proficient with PowerPoint") while also (subtly) telling them that you're a go-getter who won't bore the crap out of people in the office.

If you can, try to tailor the interests you have to the type of job you're applying for. Think about the key requirements for the job and try to think of activities that show your have those traits.  Are you applying for a job that requires someone to be extroverted and personable?  Being involved in social activities like dance classes should stand out to your employer.  Are you applying for a job that puts a lot of emphasis on attention to detail?  Activities like cooking (which involves following a recipe closely and noting minor details with the food) car repair, or officiating youth sports leagues demonstrate that you can be detail-oriented.

The bottom line, though, is that you want the person reading your resume to feel like they know you a little bit after reading your resume–and like they want to get to know you better.  When you read your resume, ask yourself "what does this tell an employer about me?"  If you don't like the answer, it might be time to find a few new hobbies.

Tips For Small Businesses: One Interview Question You Shouldn’t Ask

Posted on June 26th, 2010 in Small Business | No Comments »

We were making our daily rounds through the internet today when we came across this article, by Lisa Seasholtz over at WetFeet, about how to answer “The Weakness Question.”  We have all the respect in the world for the folks at WetFeet, but the article’s very existence demonstrates a point that we’ve been stumping for since before we were old enough to drink: that asking a candidate for her “greatest weakness” is counterproductive.  We’ll give you three big reasons why

1) It Rewards Dishonesty
Our big problem with the question is that, by it’s very nature, it encourages a candidate to lie to the interviewer.  Let’s just put the obvious out there right now: everybody has “weaknesses” that would theoretically inhibit them from doing a job. Here are some examples of extremely common weaknesses that an interviewer would almost certainly eliminate you for admitting: you prefer other activities to working, you don’t like having to get up at 6am, you enjoy using programs on your computer that aren’t designed for productive purposes, you put off doing work until it has to get done, or you like drinking on weekends.  Based on typical human tendencies, it’s extremely likely that at least one of these applies to pretty much every person who’s interviewed, at least to some extent. Obviously, most/all of these are weaknesses that any professional person would never let stand in their way of being productive (a good percentage of people just flat don’t like getting up in the morning, but very few of them let that stop them from being productive) but a candidate could not possibly hope to admit to any of the items on that list and still get the job.

This fact, on its own, is enough to undermine the claim that the question indicates that someone is “self-reflective.”  Ms. Seasholtz article, unintentionally, proves that point by suggesting (as so many career centers have) that a person find an answer that’s not “too honest” but that identifies some incredibly minor problem–and explains how the candidate is working on that problem.  The problem, here, is that these sorts of problems are usually the sort that a good candidate has already addressed.  We, for example, had the same fear of public speaking that Ms. Seasholtz suggests as a possible “weakness.”  We did not, however, wait until we started applying for jobs–jobs which would have required speaking in public–to start “working” on that fear.  Does the fact that a candidate has already addressed weaknesses that would directly inhibit his ability to do the job he’s applying for somehow make him less qualified than a candidate who hasn’t?  The implication of putting any emphasis on a being “self-reflective” is “yes.”  The assumption is that not being able to list any applicable flaws (we can’t imagine admitting that we, decades after our childhood, still eat Pop-Tarts, would satisfy an interviewer) means that you’re incapable of introspection.  This assumption is horridly flawed.

2) It Doesn’t Do What It’s Designed to Do
Another problem with the question is that it’s too predictable.  Any career counselor worth her salt is going to prepare a candidate for this question (the article’s mere existence is sort of proof of this point).  So, you’ll get plenty of people who, knowing that the question is coming, have prepared an answer that might not be truthful (eg, they might actually have no problems with public speaking) but that sounds good. As a result, you’re not going to get a question that filters out the “introspective” from the terribly pompous, you’re just installing a filter that favors people who have been taught how to game the system. Is this necessarily a bad thing?  Certainly not, insofar as you could argue that a person who “cares” enough to study these sorts of questions is more likely to be a better worker.  Even in this case, though, we’d argue that the question is given too much weight if it’s used as anything but a tiebreaker between two otherwise similar candidates; it’s foolish to hire a person who devoted his time to learning how to tell the right lie in job interviews at the expense of learning how to function well in the workplace.

3) It Gums Up Interviews
If you want someone to open up to you, you should try to put the person at ease.  People, by our nature, are a lot more inclined to be honest when they feel like they’re talking to somebody who’s trustworthy and likable.  What you absolutely don’t want to do is make a person feel confronted.  Asking a person to tell you their greatest weakness is an incredibly blunt and confrontational question.  No matter how “nice” you try to sound when you ask the question, you’re still asking a job candidate “please give us a reason why we shouldn’t hire you.”  It puts the candidate on the defensive for (probably) the rest of the interview.  There are dozens of studies that tell us that the information that you get out of people you torture is unreliable.  Knowing this, why turn your interview into an interrogation?

If you really want to learn about your candidate, ask questions that will make him comfortable.  Ask him about where he went to college and why he went there.  Ask him what he liked about it (and if there was anything that he didn’t like).  Ask him about other jobs that he had, ask him what he liked about his old jobs, ask him what drove him crazy about his old jobs.  Ask him, in short, questions that will tell you what you need to know about his work ethic and his personality without making him feel like you’re forcibly extracting that information out of him.  You’d be amazed what people will tell you about themselves if you let them open up and tell you about themselves.

Little Things That Can Ruin a Job Interview: Asking for Coffee

Posted on June 23rd, 2010 in Small Business | No Comments »

Being in a job interview is a lot like being a contestant on The Dating Game.  The person asking the questions has a short window of time to find something (anything) that distinguishes one contender from another.  As a result, it can feel like your every move is being scrutinized, and even a slight slip-up could ruin your chances.  There are tons of big things that any list of job-interview tips will tell you will ruin your chances (showing up late, dressing unprofessionally, keeping your cell-phone on, etc).  But, as the saying (and once-popular Bush song) goes, it's the little things that kill.  Today we're going to talk about one of those little things:

Asking for something to drink

We've heard interviewers complain about this more than once.  We've even heard interviewers complain about it even though they offered the candidate something to drink.  It might seem silly to you (especially if you're offered) but job interviews are all about risk management.  Even if you're thirsty–and even if they offer–inconveniencing your interviewers is a bad move*.  Maybe your interviewer won't be consciously upset, but there's still the chance that, subconsciously, she'll be biased against you for the rest of the interview.  On the other hand, no interviewer is going to be annoyed if you politely decline their offer of a drink.

*Of course, there are exceptions.  If there are water bottles right in the room that's another story.  And, obviously, if the worst-case scenario rears it's head and you're losing your voice and you need a drink of water to be able to talk, then you're probably hurting yourself more by not asking for water.  On the other hand, never ask for coffee.