Vectorize Everything: Even Your Icons

Posted on November 17th, 2010 in Design | 2 Comments »

Graphic designers and web designers know that one secret to producing great work is through the use of vectors. We touched on it before when we showed how to make great business cards. But you shouldn’t stop at just business cards. Vectors can be used to make great logos, brochures and letterhead. And in Windows 7, developers and designers should carry this over to their application icons.

Much like zooming in on a webpage, Windows 7 allows you to increase the size of all the items on your desktop. Some developers have noticed, while others haven’t. While this is a small detail (and Google does offer a great product in Chrome), it’s these little details that make you notice that a developer cares about their application.

Form vs. Function: An Epic Battle in Design

Posted on October 28th, 2010 in Small Business | 1 Comment »

There is an old saying that “form follows function”. The basic principle arises out of industrial design and architecture from the 20th century and states that the shape of a building or object should be primarily based upon its intended function or purpose. As we no longer live in that century, or millenium for that matter, this should now be open to greater debate. Which is more important? Does the function of an object overrule all matters in shape? Or can we now take objects, regardless of their functions, and reshape them into inspiring works of art? And will that sell?

Lets take a history lesson. We give credit to our earliest ancestors for their use of stone tools to beginning our evolutionary leap. Simple stone tools like the scientifically named “sharp rock”, were form and function wrapped into one. They needed tools that pounded, sliced and scraped. I doubt much thought went into shaping the tools at first. More likely it was a search for the right rock, a rock with just the right form to get the job done.

Ancient Swiss Army Knife

But as time goes on, form and function begin to deviate. Take a simple object like a chair. It provides for only one function-toilets being the exception. However, for having only one function, Google struggles to give me only one type of chair. In fact, there are thousands of chairs out there.

But which one is the right one?

It turns out, for some objects form and function just don’t agree with each other. There must be some inside joke in the interior design industry that all chairs ever made are terrible and that work must carry on to get it right.

George Clooney explains another great object whose form contrasts from its function.

There are also objects whose entire purpose is to have its function and form completely separate. Pinhole cameras in jackets are meant to be concealed. Safes that look like coffee or soda cans are meant to blend in without drawing attention. Camouflage like this is everywhere in nature, and when we see it in man-made objects, we are for some reason astonished or impressed.

Most of us work in an economy of ideas now. This brings our design principle into scary new territory now. What should a weapon of mass communication look like? What should an employment database look like? What should a music player look like? I hold it to be true that any object manufactured from now on could have an MP3 player slapped in it. These would be objects where the form did not matter at all.

Yes I CAN play MP3's! But I can do other stuff as well.

If a Martian, or a time traveler, or a time travelling Martian saw a spoon he might be able to figure out what it does just by looking at it. Give him an iPad and he’d be clueless. I’m guessing Martians would also easily confuse gym equipment for elaborate sex contraptions.

Form and function have dueled for thousands of years. Neither has really emerged victorious. Vegas doesn’t offer a bet either way. One thing I’m sure you can bet on is that finding the right form and function ratio is tricky business.

Design Signatures for a Living

Posted on September 9th, 2010 in Startup Tips, Students | 1 Comment »

A few weeks ago, a blog post over at 37signal’s blog caught my eye.  The idea was “How cool would it be if you could design signatures as a side job?”.  An intriguing thought.  You don’t see many signature designers around nowadays and calligraphy is almost a lost art.  I tried taking a crack at my own signature and just wasn’t pleased with my results.  I wondered if my muscle memory was too embedded to be able to make any changes to my John Hancock.  Speaking of John Hancock, look how cool his signature was:

John Hancock's John Hancock

I’m also a fan of Barack Obama’s signature as well:

Barack Obama's Barack Obama

Design shouldn’t be nothing but logos and color schemes.  With personal branding becoming more prevalent, start thinking of other ways you can improve your client’s product including, but not limited to, their signature.  Many years ago, calligraphers would create seals for powerful families to use in their businesses.  If you can carve out a niche like that, you could be the modern day Wang Xizhi.

Software All Aspiring Designers Should Know

Posted on September 3rd, 2010 in Students | 7 Comments »

As technology advances, we find ourselves with a myriad of choices for software and this is especially evident in the design industry.  Though a great designer should practice using all of different types of software, a good graphic designer NEEDS to at least know the following programs to produce good work and also just to find work.

Microsoft Office:  I know this is a complete duh!  However, knowing how to create spreadsheets in Excel, presentations in PowerPoint and reports in Word is crucial to ANY industry.  Make sure you can do anything and everything that involves Microsoft Office.

Adobe Photoshop:  Most of us start playing around with Photoshop as early as high school but regardless it is necessary to know the ins and outs of the program.  Photoshop is crucial for editing and manipulating photos.

Adobe Illustrator:  This software is necessary for creating logos.  Illustrator is key for making graphics and for many design projects (specifically brand development) this will be your go to.

Adobe InDesign:  InDesign is the best layout design software in the business.  From greeting cards to magazine layouts, this software is used for several types of projects.

Make sure you get very familiar with all of these programs and experiment with their many tools.  Taking classes on these programs is also a good idea but be sure you are trying it out on your own as well.

What software do you use most?  Leave me a comment :-)

All in the Details: Simple Things to Know for an Entry-Level Position or Internship

Posted on August 27th, 2010 in Students | No Comments »

It’s safe to say that from the time we were pretty young our parents, our teachers, and maybe even our first employers have always stressed that for any job we need the same basic skills.  Communication skills, organizational skills, leadership abilities, teamwork experience… you know what I’m talking about.  However, from my own personal experience, there are a lot of things (silly somewhat embarrassing to admit that you don’t know how to do things) that nobody will ever say that you need and unfortunately these are the things that you will most likely be asked to do on your first day.  Below, I have listed some that I have come across and how I’ve discovered to handle them.

Make Coffee: I know, that sounds incredibly stupid but think about it.  Imagine  it’s your first day working for a real design firm and you really want to impress your coworkers and do everything right to prove that you belong there when your boss asks you to make coffee.  Simple enough, sure you can do that, child’s play right?  However when you approach the coffee machine and realize you have no idea how that particular one works, that’s where the trouble starts.

How to Handle it: Whatever you do, do NOT ask someone how to “work it.”  Instead, do one of these two things:  1.) Look for the instructions or 2.) Google it!  Chances are if you Google the brand of the coffee maker, you’ll find instructions on how to work it.  A bit of advice:  do NOT simply “figure it out” yourself.  It won’t leave a favorable impression if you break the coffee machine or flood the kitchen area with coffee.

Create an Excel Spreadsheet: Sure we all claim we can do this on our resume, and yes it is not difficult to open up Excel and start typing the information.  But your boss wants it formatted a particular way and you have no clue how to replicate it.  Also, if your company primarily uses Macs, you may have to use Numbers (a similar software to Excel but different enough to stump you) then what?

How to handle it: Yes you could click around and figure it out….and take your whole first day to do it!  Yes, you can also Google step by step how to create it, but assuming it’s more complicated (in the design world it usually is!) that could be just as time consuming as simply clicking around.  My advice?  Look on the company server.  Spare yourself the time and effort, find an existing spreadsheet that is formatted correctly and use it as a template.  Word of caution:  Do NOT replace your “template” with your new spreadsheet.  To avoid this mistake, immediately save the document with a new name.

Call XYZ and Verify Information: Time after time I’ve been asked to do this or have seen a fellow entry-leveler assigned to do this and there always seems to be a slight panicked look in there eyes.  Imagined you are asked this.  Mostly likely a slew of thoughts will run through your head:  “You want me to talk to a person?  I went into design to avoid this!  What do I say?  Will they be able to tell that I’m new and be annoyed?”

How to Handle it: Relax.  This will hardly be an involved or complicated conversation, but it IS important!  Ideally, you’ll have used phone etiquette several times but in case you haven’t, here’s some advice.  Be very polite and put on your “grownup voice.”  Do not mumble, use slang or “uhs and ums.”  What helps me most is writing down what I’m going to say (a script if you will) and just refer to it.  Do NOT simply read from it…you may be hung up on for fear of being a recorded message.  Also, remember to sound friendly.  It’s okay to make a little joke and if it’s a client or corporation that your company works closely with, introduce yourself.

So there you have it.  Three Simple things that you’ll most likely be asked to do on your first day that you can now be completely comfortable with.  As some parting advice, I’d like to leave you with a thought.  Think of your first week as an on-the-job interview.  You want to show that you are the best candidate for the job and that the company has made the right choice in hiring you.  This is the best way to build relationships with your coworkers and overall transition well into the team.

What do you think?  Leave me a comment :-)