Local Demographics – You Are Where You Live
Posted on August 9th, 2010 in Small Business | No Comments »
Part of being a successful business owner is knowing who your customers even are. Before deciding that you need a logo designed or copy to be written, take some time to figure out who you plan on providing your product or service to. Today, Lifehacker featured MyBestSegments, and showed how you can use this tool from Nielson to see how you are marketed to. This is mildly interesting if you’re a consumer, but a powerful tool as a business.
You Are Where You Live
By entering the zip codes in the area you are hoping to target, You Are Where You Live will show you the major demographics according to Nielsen’s lifestyle segmentation systems. Let’s take beautiful Tempe, Arizona for example.
Tempe ranks high segments like Bohemian Mix and Young Influentials. By clicking on the descriptions of the segments, you get explainations detailing traits like income and age ranges, ethnic diversity and education levels as well as housing arrangements. The site explains “Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop, and microbrew.”
Targeted Design
Knowing the kinds of people living in your area should now help you in your design process. Living in an area with finicky consumers with tastes for new and fresh ideas would warrant having a modern logo design and a marketing campaign showing your new products. Having customers with more conservative wants would guide you to choosing a more classic look with familiar tones and conventional advertising.
Just because you are different than everyone else doesn’t guarantee you business success. Finding where you fall in the location you plan on doing business in will make you more successful than just trying to stand out. Guide your design and marketing programs accordingly and you’ll become a part of the community.
