7 Simple but Effective Twitter Backgrounds

Posted on September 23rd, 2010 in Small Business | No Comments »

Going nuts with your brand’s Twitter background design may not be a wise decision. Here’s seven excellent examples of simplicity that some big brands have used to represent them.

1 | @Starbucks

@Starbucks

Starbucks puts their main product on display with their background. No frills here, but it works to keep the attention on the conversation.

2 | @JetBlue

@JetBlue

JetBlue’s use of angles and complimenting colors on the white background make this design as fresh as the company itself.

3 | @MailChimp

@MailChimp

Everyone’s favorite email marketing service incorporates the company’s mascot against a great color scheme.

4 | @CocaCola

@CocaCola

The most recognizable brand in the world. It’s also functional with links to their other social media sites.

5 | @Target

@Target

Target has done much to improve their look and design over the years, and it shows here with an elegant design.

6 | @DisneyPixar

All your favorite Toy Story characters are here to bring Pixar’s Twitter page to life. No added clutter is needed.

7 | @WholeFoods

The simple earthy greens in this logo identify well with the organic supermarket chain.

As you can see, a complicated design isn’t always necessary to pull off a good representation of your brand. Most times, simple is better. Our student designers know this, and can provide Twitter backgrounds on par with the big boys! Try them out today!

3 Tips for Your Logo Color

Posted on September 16th, 2010 in Small Business | 3 Comments »

Your logo is your business’ identity. It can take an unlimited number of shapes and sizes and have a nearly infinite number of color schemes to it (color nerds will say there’s more). After browsing the internet for what seems like days, I’ve noticed some patterns in logo design.

1 | Your logo should be just as effective in black and white as it is in color
Just as color is important in your logo, the absence of color is just as important. Your logo should still be functional and recognizable when it’s printed in black and white. This is also the place you should start when designing a logo. Black and white first; color later. Get the shape and form right and then add color to bring it to life. Here’s a great example of the logo I think has and always will stand the test of time.

Despite being nearly three decades old, MTV’s logo still looks fresh. The black and white versions are identifiable and clear.  The logo never changes through the years. Instead it exists inside of a larger changing world with the updated graphics and color changes. It’s hip and timeless at the same time.

Here’s an example of a logo that just doesn’t work in black, white or even color.

To Altria’s credit, you don’t need to know what they do or recognize them. They are a conglomerate that mostly brands of cigarettes and wine. In fact, Altria as a company probably doesn’t want you to know they are related to the products they sell.

2 | Don’t follow the crowd
Trends are best left to the fashion industry. You need your logo colors to stand out from all the others. Your form and colors need to stand out from the rest of the logos that are blasted out into media. Those swishes you would see in Web 1.0 logos? Gone. Web 2.0 logos with reflections? Those will be on their way out. I have seen many logos lately (Facebook, I’m looking at you!) that are very “app” like. Small squares with something resembling a logo inside them. Don’t get caught in the trap of designing your logo that looks like an app. Apps won’t be around forever.

When it comes to color, luckily you have a lot of room to be unique. Most corporations play it safe and choose red or blue. There’s a few with green as their main color. This gives you great leeway in choosing the color right for your company. Just don’t pick magenta, T-Mobile actually owns the right to the color magenta.

3 | Break every rule you have ever heard, even these ones
You’ll always read or hear about rules for everything in life. When it comes to logo color choice, these rules came from things I noticed. The best logos though broke every possible rule, even the rule of standing out – sometimes you will want to identify closely with another company, so you emulate their logo. The main “rule” I came across was to create a logo with a prominent single color, and choose red or blue. I came across the perfect counterexample to this. I think this company’s logo will speak for itself.

When it comes to your logo design, take your color very seriously. We here at OrangeSlyce take our design (very) seriously. So save some time and hire a student designer today!

Business Cards: Finding a Professional Printer

Posted on August 26th, 2010 in Small Business | No Comments »

A few weeks ago, we gave a few tips on how to design your business cards. Having a well made business card is one of the best investments for the money you can ever make.  That card costing pennies to make, could lead to that big sales deal worth thousands of dollars.  You may be tempted to make your own business cards using whatever software came with your printer, but stay away from that junk.  It’s too easy to tell the difference between a professionally made card and one made on software designed for your grandmother to use and printed out on a printer thats cheaper than the ink used to print it.  Professional printers can be found locally and online, and designers can be found right here at OrangeSlyce!  We’ll go over a few options when it comes to printers.

Finding a local printer
One of the benefits of using a local printer is you can pick them up the day they’re ready.  If you’re on an urgent deadline like a networking event or convention, a local printer can often get your cards finished much faster than an online shop.  You can also feel the paper they are going to use before they print.  Many times they will also have a portfolio on file of either previous print jobs, or samples.  Look through them carefully.  You’re going to be trusting the shop with your company’s brand and identity.  Check to see if they have satisfaction guarantees and shop around for pricing.  You might find Kinko’s will charge less but will have lower quality.  A smaller print shop might charge more but the quality is exceptional.  Check online ratings sites like Rate it all! or Yelp for reviews.

Online printers and deals
If you’re not on a time budget, there are deals to be found online.  Here are just a few I found when searching online.

123print.com – Comes with an easy way to upload your design as well as an online app for creating your own.  They all offer thousands of designs to choose from if you aren’t interested in making your own.  Packages start as cheap as $3.95 for 30 cards and you can get 5000 cards for just under $100.  Be sure to check out their price chart.

Overnight Prints – By offering prints overnight, this aptly named company can be a solution to someone who needs cards quick, but can’t get to a local printer.  Prices start at $1.98 for 25 cards with regular ground shipping, with priority shipping available.  Use the promo code 20BCARDS to get 20% off.

Vistaprint – For those on a budget, Vistaprint offers cards at the right price – free!  Though you still pay for shipping, have a limited selection of designs, and they slap the Vistaprint logo on the back, it’s a great option for those on a budget.  They also have premium cards which allow you to upload your design.  When you’re done ordering your business cards, check out the other products they offer like stamps, pens, checks, car door magnets, post cards, brochures, flyers and many more.

Business Continuity Plans: How to Survive Acts of God, Hackers and Terrorists

Posted on August 23rd, 2010 in Small Business | No Comments »

Customers and employees come and go and fads roll in and out like the tides.  However, businesses and industries try to make plans for these changes.  The universe never gives us a sure thing when it comes to life or business.  A wise Air Force captain once said “Anything that can go wrong, will go wrong,” and sometimes things do go horribly wrong.  Business Continuity Plans, or BCPs, are essential for businesses of all sizes.  For example, due to poor planning 44% of businesses that experience a fire fail to reopen.  Planning for the absolute worst may make you seem like a worrier, but when fire, flood, plague, power outage or 2012 happens, you’ll be glad you came up with a plan.  When coming up with your BCP, follow these five phases:

1 | Analysis
Go through your entire business and document all processes and procedures.  Take inventory of all equipment – desks, computers, filing cabinets, even employees.  Get contact info for all employees, suppliers, and major clients.  You’ll need to know every gritty little detail of your business for the next step.  Also in this step, start thinking of possible worst case scenarios for each area.  These could include a fire in the office, a disgruntled employee sabotaging equipment or stealing data, or a security hole that allows a hacker to steal information.

2 | Solution design
Using the information you gathered, start building solutions to potential threats.  Threats can include anything that would disrupt your business – natural disasters, utility outages, cyber attacks, terrorism or even just construction on the street outside your business.  Lumping these threats into groups is a great way to start.  Focusing on data security helps mitigate threats of hackers as well as employee theft.  Maybe this is also a good time to take paper records and start digitizing them, or removing paper and going completely digital.  Have a system to back up your digital records.  Perhaps outsourcing key processes would not only spread your risk thinner, but reduce costs.  This is also the time to review and update your insurance.  Since we took stock of all our assets, signing up for disaster insurance to replace losses is much easier.  You’ve also gathered your employees’ contact information – put together a contact sheet and distribute it to all employees.  If there is a total loss to the building you work in, have your employees plan to work remotely for a period of time while you look for a new building.  Your BCP will be different from other businesses’, so tailor it to your needs and risk tolerance.

3 | Implementation
Now that you’ve got plans and procedures for your BCP, implement it!  Coordinate with your staff and set the expectation that if things go wrong they should follow the plan.

4 | Testing
Once you have your BCP in place, make sure to test it out periodically – annually or biannually should do fine.  Try to create a situation that is out of the ordinary but your business will be able to sustain the impact.  Unplug a server and see if the workaround in the plan is successful.  Run a fire drill and send all employees home for an afternoon to work there.  After each test, review whether the plan kept you in business or if you would have had a much larger negative impact.

5 | Maintenance
Over time your BCP will change as your business changes.  Make sure to update things like employee contact info or department changes and communicate those changes throughout your company.  Verify that your insurance is up to date.  Maybe you have decided to have all employees work at home and there isn’t an office anymore to insure.  That needs to be reflected in your BCP.  Update information security policies and ensure all security software is up to date.  Any new processes also need to be documented.

Now that you have a solid process for ensuring your business will survive catastrophe, put everything together in a binder and make several copies.  Give all critical personnel their own copy.  Keep a few visible around the office and make them brightly colored.  Keep one in your car.  You’ll never know when or where you’ll be when you need to reference it.  This binder will be your strength during the toughest times.

5 Facts about Small Business that Everyone Thinks Are True

Posted on August 19th, 2010 in Small Business | 3 Comments »

Lots of people have toyed with the idea of starting their own business, becoming their own boss, or somehow changing the world.  However, most people are downtrodden by bullet points that have been engrained in them, about how starting a business isn’t worth the trouble.  Today we’re going to put some of these ideas where they belong – in the dump.

1)   XX% of Small Businesses Fail
I laugh every time I hear this statistic.  Sometimes it’s 50%.  Sometimes 90%.  It’s the idea that because you are a small business you will fail, regardless of who you are or what your business is.  This automatically puts risk on being an entrepreneur that most can’t stomach.  There are two things wrong with this fact – the definition of small business and the definition of failure.  First, ‘small’ covers such a huge range of businesses.  How do you define the size of your company?  Revenue?  Number of employees?  Carbon footprint?  Secondly, how do you define failure?  Has the time commitment and stress of the company gotten to you and you voluntarily close down?  Or have you missed your revenue target and only made six figures instead of seven?  Most would consider that a successful exit.

2)   It Takes Money to Make Money
You’ll be told you’ll need a building, employees, equipment, and inventory and you’ll need money up front to even get your dream off the ground – yeah, if you’re in a capital intensive industry.  Using all the free tools and resources online, starting a business has never been cheaper.  Starting a blog and selling shirts on Cafepress.com requires exactly $0.00 (that’s American dollars, by the way), and you don’t need to manage inventory.  Even if you need monthly costs for online storage and servers, it’s getting cheaper every day.

3)   You Need a Rock Solid Business Plan
The myth is that you need a great business plan, usually to get business loans or secure funding, in order to be successful.  Having a focus or a target market is a good thing.  Having a document that you will measure the rest of your life against isn’t.  If you do have a business plan, save the trees and don’t bother printing it out, because it will change constantly.  Part of being a startup is flexibility.  Think of companies who are now offering radically different services and products than when they first started – Google comes to mind immediately.

4)   You Need a Great Idea
The inspiration for this post comes from a friend of mine.  He’s a great guy.  He’s even letting me be his best man at his wedding.  He’s the type that has tons of ideas and knows he’s going to be a millionaire because of them – yet, he does nothing with those ideas.  It turns out ideas are like belly-buttons, everyone has them (unless you were born in a test tube).  It’s what you do with your ideas that will matter.  Even if your idea is something that’s been done before, if you do it better your product will take off.  Which leads us to…

5)   You Need to Be First
Many people instantly give up on their dream the second they hear that someone else already has something just like it.  This is actually a good thing.  You now have a real world example that you can watch and follow.  Improve on their shortcomings.  Learn from their mistakes.  Facebook certainly wasn’t the first to offer people a way to connect with their friends, but they have the most users in the world.  Apple wasn’t the first to make great computers, portable music devices, phones or even tablets but they are now the biggest consumer electronics company in the world.

Why You Should Hire a Student Designer

Posted on August 10th, 2010 in Small Business | 2 Comments »

So you’ve started your business and have all that you need to get it going…that is until you realize you need a logo, and a website designed, and a background for twitter and facebook.  Sure you could Google designers in AZ and find someone that has an awesome portfolio and really impressive clients but that can get real expensive real fast.  Now what? Hire a student designer!  Here’s why:

1.) They are affordable:  That’s definitely the best part!  Most student designers are in need of experience and samples for their portfolio and are willing to work for a fraction of the cost of a boutique design studio.

2.) They are talented:  Did you know that the ASU graphic design program is one of the most prestigious at ASU and due to this only the best are accepted?  Students are expected to deliver amazing work under tight deadlines using only the best that technology can provide so keep this in mind if you still aren’t convinced that a mere student can do your logo justice.

3.) They have fresh ideas:  In the design world youth is definitely a bonus simply because with youth comes with a fresh perspective.  Since a student is relatively new to the field, they bring new ideas and don’t simply repeat old ones with different colors and typography.

4.) They do what you ask:  Because they are happy to get any paying work, customer service will be attentive and prompt.  You don’t have to worry about being forgotten due to other clients and best of all, a student won’t try to sell you any additional services.

5.) They are temps:  Once you get the services that you need, both parties are free to go their own separate ways.  No commitment, no awkward conversations just great work for you and great experience for the student.

Still think a design firm is the way to go?  Of course not!  Make an Orange Slyce account today and find your perfect student designer.

Have some feedback?  Leave me a comment :-)

Local Demographics – You Are Where You Live

Posted on August 9th, 2010 in Small Business | No Comments »

Part of being a successful business owner is knowing who your customers even are. Before deciding that you need a logo designed or copy to be written, take some time to figure out who you plan on providing your product or service to. Today, Lifehacker featured MyBestSegments, and showed how you can use this tool from Nielson to see how you are marketed to. This is mildly interesting if you’re a consumer, but a powerful tool as a business.

You Are Where You Live
By entering the zip codes in the area you are hoping to target, You Are Where You Live will show you the major demographics according to Nielsen’s lifestyle segmentation systems. Let’s take beautiful Tempe, Arizona for example.

Tempe ranks high segments like Bohemian Mix and Young Influentials. By clicking on the descriptions of the segments, you get explainations detailing traits like income and age ranges, ethnic diversity and education levels as well as housing arrangements. The site explains “Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop, and microbrew.”

Targeted Design
Knowing the kinds of people living in your area should now help you in your design process. Living in an area with finicky consumers with tastes for new and fresh ideas would warrant having a modern logo design and a marketing campaign showing your new products. Having customers with more conservative wants would guide you to choosing a more classic look with familiar tones and conventional advertising.

Just because you are different than everyone else doesn’t guarantee you business success. Finding where you fall in the location you plan on doing business in will make you more successful than just trying to stand out. Guide your design and marketing programs accordingly and you’ll become a part of the community.